AdClear, a mid-size digital marketing firm based out of Delhi-NCR (National Capital Region), has been awarded the growth mandate for The News Minute, one of India’s most-subscribed independent digital news media organizations with over thirteen million unique readers every month.
The mandate was acquired after several rounds of discussion on growth strategy. AdClear will be handling performance marketing activities for The News Minute, to help it improve its reach and scale up audience discovery.
The CEO of The News Minute, Vignesh Vellore, says, “Good Search Engine Optimization is not about gaming the system, it is a long-term plan focusing on sticking to the rules and building a reliable news website for the users. Discoverability is a major factor and we wanted to confirm that this would be accomplished without having to compromise on our content.
“We also did not want to become an internet factory and roll out stories for the sake of traffic. AdClear acknowledged our needs and were able to build a path which would allow us to concentrate on what we do best – Good Journalism,” Vellore added.
The News Minute has a strong focus on south India and a step by step approach to the news, it serves premium readers in all major metro cities in India. The content includes news, news analysis, opinion and blogs, ground reportage.
Core strengths of The News Minute include deep access in the southern states of India, incisive editorial acumen and insightful news opinions and analysis. Headquartered in Bangalore, The News Minute has ground reporters in all the southern states of the country.
The CEO of AdClear, Gurbir Singh, said “The News Minute has become incredibly popular over the past few years and this is supported by the huge audience base it has gained. Independent and unbiased journalism have made The News Minutes what it is today.
“We are thrilled to partner with a media house which has great growth potential. AdClear will shape and execute the Search Engine Optimization strategy to improve The News Minute’s reach in existing and newer markets,” Singh added.
The News Minute was founded by Dhanya Rajendran, Vignesh Vellore and Chitra Subramanian in 2014.