Mumbai, date, 2025: Aditya Birla Capital, a leading financial services company and a part of the Aditya Birla Group, bagged 6 Metals at the e4m NEONS OOH Awards 2025 for three of its standout campaigns — Aap Boodhe Hoke Kya Banoge?, Activ One – ABHI Karo and India, Ab Hadh Kar De. All campaigns struck a chord with respective audiences.
The ‘Aap Boodhe Hoke Kya Banoge?’ campaign posed a powerful question — ‘What will you become when you grow old?’ — aimed at sparking conversations through children highlighting retirement planning and delivering a strong emotional message about the importance of being financially prepared for later years.
The ‘Activ One’ campaign was about a comprehensive health insurance product offering a unique combination of health assurance and health insurance within a single plan reflecting commitment to delivering inclusive, health-focused, and future-ready health insurance plans.
The India, Ab Hadh Kar De campaign was Aditya Birla Capital’s Olympics campaign as the Official Indian team sponsor for Paris 2024. It was designed to dial up national pride and embody the relentless spirit of both Indian athletes and the everyday Indian, inspiring people to break past limitations and pursue their dreams with confidence.
The campaigns were successfully executed by Platinum Outdoor using eye-catching visuals, impactful placements and innovations. The agency also won the ‘OOH Agency of the Year 2025’ at the same award ceremony for the third consecutive year.
Darshana Shah, CMO, Aditya Birla Capital, expressed, “We are proud to be recognized for the work that involved a lot of scientific planning with 3D DOOH and tech innovations which has given us the desired brand outcomes. Great strategic planning between our team and Platinum Outdoor for outstanding execution and partnership in bringing our vision to life.”
Dipankar Sanyal, CEO of Platinum Outdoor, added, “It’s always exciting to work with dynamic brands like Aditya Birla Capital who believe in the power of outdoor advertising. These wins show what good ideas and great teamwork can achieve. We’re proud of this recognition and the meaningful work behind it.”
Platinum Outdoor is a part of Madison World, India’s largest homegrown communication agency established in 1988. It operates several brands in OOH, including the activation specialist Madison Turnt, rural specialist Anugrah Madison, and retail specialist MRP.
