Aha Studio partners with Applause Entertainment


Aha Studio and Applause Entertainment, a company of the Aditya Birla Group, have formed a partnership to make four premium bi-lingual Pan-Indian series to reach a global audience.

Their first project is a film series of the book Half Lion, which is based on the life of former Prime Minister Shri PV Narasimha Rao. Allu Aravind, Promoter and Managing Director, Geetha Arts, and Sameer Nair, CEO, Applause Entertainment, announced in Mumbai earlier today.

The TV series, titled Half Lion, is based on Vinay Sitapati’s book of the same name.

Prakash Jha, a filmmaker noted for his skill in socio-political issues such as Gangaajal, Apaharan, Rajneeti, and Aarakshan, and most recently, the award-winning drama series Ashram, to mention a few, will direct the series. In 2023, Half Lion will be released in Hindi, Telugu, and Tamil.

“It’s been a great experience with aha in Telugu so far,” Allu Aravind, Promoter, aha and Managing Director, Geetha Arts, said of the newly-launched studio. We’re awed by the love and supports we’ve gotten from our global network, which has led aha, become one of India’s fastest-growing apps in only two years.

We think that aha Studio will aid us in working with the best creative talent in the nation to provide world-class entertainment to our worldwide audience, which is yet another pioneering step from aha.

“I’m thrilled to announce our collaboration with Sameer Nair and Applause Entertainment and to have the chance to tell the narrative of our late Prime Minister P.V. Narasimha Rao to audiences all around the world,” Aravind stated.

“We are excited to be opening the next chapter in storytelling with aha Studio as part of our on-going efforts to engage with the most prolific content creators throughout the country,” the pioneers in the Telugu industry, and announce our first offering with the PV Narasimha Rao biopic,” said Sameer Nair, CEO of Applause Entertainment.

“This collaboration aids us in achieving our objective of generating content that transcends borders and languages, allowing us to tell even more ground-breaking stories in the future.” We’re pleased to have Prakash Jha directing another film, and Allu Aravind’s involvement is greatly appreciated.

“Hopefully, this is the beginning of a collaboration with aha Studio,” Nair stated, adding that “more announcements will be made shortly.” Applause has already proven to be a good content provider, which adds to the excitement!

“It’s vital for today’s youth to know the history of all who helped to shape the country into what it is today,” Jha added. “I feel there is much to learn and be inspired by from the life of the great PV Narasimha Rao.”

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