As an effort to bring wider access to high-quality entertainment to every Indian household, Amazon today introduces Prime Video Mobile Edition – a mobile-only plan for just ₹89. This is the first time in any country that Amazon Prime has introduced a mobile-only Prime Video plan for its customers. Prime Video Mobile Edition is a single-user mobile-only plan, which provides SD quality entertainment. Prime Video makes this possible by collaborating with Bharti Airtel (“Airtel”).
As an introductory offer, all Airtel customers can avail of a 30-day free trial by simply signing up to Amazon along with their prepaid bundle plans. After the free trial, Airtel customers can continue to enjoy Prime Video Mobile Edition for ₹89, for another 28-days.
The complete Prime Video pack includes multi-user access, streaming on Smart TV, access to HD/UHD content, and other Prime benefits including ad-free music with Prime Music and free fast shipping on Amazon.in. This comes with options of recharging with a 30-day Amazon Prime membership at ₹131 or recharge with a ₹349 pack of 28-day validity of complete services. The recharges can be done through the Airtel Thanks app as well as recharge points across the country.
Jay Marine, vice president, Amazon Prime Video Worldwide, commented on the launch: “India is one of our fastest-growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition, we look forward to entertaining every Indian with our Exclusive and Original content.”
Speaking on the partnership with Airtel, Sameer Batra, director, mobile business development, Amazon “We are delighted to have Airtel as our first roll-out partner for Prime Video Mobile Edition. This collaboration marks the deepening of the strategic association between Amazon and Airtel. Smartphones powered by pre-paid connections and affordable data are ubiquitous to a large base of Indian customers – Mobile Edition will make Prime Video synonymous with quality entertainment for this large customer group. We look forward to expanding the reach of our service to the entire pre-paid customer base in India.