Amazon witnesses a jump in its Advertising Expenses


The Indian online marketplace unit of e-commerce giant Amazon, came to know that their advertising expenses have increased in the fiscal ended 31st March 2020 from Rs 2330.7 crore in the previous fiscal to Rs 2640.3 crore. There is a jump of 25%, to Rs 16877.1 crore from Rs 13463.1 crore which was pointed with the evidence by Registrar of Companies filing shared by market intelligence firm Tofler. The benefit expense of the employee increased to Rs 1382.9 from Rs 1183.3 crore. Rs 13,296.3 crore in FY20 from Rs 10,802.5 crore was the component for other expenses.

The net loss of the company has increased to Rs 5849.2 crore from Rs 5685.4 crore in FY19. There is an increase in revenue from Rs 7593.5 crore in the previous fiscal to Rs 10847.6 crore. There is an increase in total income from Rs 7777.7 crore to Rs 11027.9 crore. The company mentioned in the regulatory filing that the company continues to invest in technology advancement and opening new fulfillment centers. For launching new products and services for its customers and sellers the company has invested in this, thus it is heavily implied that the company is confident in its growth. During FY20 in three tranches, Amazon Seller Services has received over Rs 8400 crore in fund infusion and it is a subsidiary of Amazon Corporate Holding Private.

At these times, the work put by the Amazon seller services is truly remarkable. The pandemic has caused a tragic change in all aspects of the marketing system of the country. Some companies have benefited from this like smartphones and gadgets selling companies but by taking the majority case of the industry, it is a catastrophe. Planning different strategies gives positive hopes to the people or the customers as opportunities are facilitayed thus, creating a positive impression. Even the rival companies are facing the exact problems as Amazon. The shape of working of the industries is gradually changing and is coming back even better than before.          


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