Amazon’s ‘The Great Indian Festival’ ad highlights the seller community

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One of the leading e-commerce platforms Amazon India has released a film for its upcoming festival sale. The 45-second-long ad film portrays the seller community on the platform.

‘Great Indian Sellers’ highlights the work of the seller community in delivering the products to the doorsteps of consumers. The ad opens with “Ye tyohar jo hamare darwaaze khatkhatate hain, ye kai haathon se banker aate hain” (the festivals that knock on our doors are made by many hands). The campaign features a tailor stitching a woman’s garment, a décor seller delivering decorative lights and a sweet shop owner packing sweets, a ‘karigar’ working on puja essentials, all to be sold on Amazon.

The company aims at prioritizing every seller of Amazon along with how they are taking care of their customers. By the campaign, Amazon is making the seller community feel more motivated and happy. Amid the pandemic, such an ad is also the best initiative that the company could take so it gives a good level of hope for the sellers’ community.

Amazon India’s festive sale ‘The Great Indian Festival (GIF)’ will start from October 17. Prime members will get 24 hours early access, starting October 16.

As per the data of the company, 6.5 lakh-plus sellers are offering crores of products to customers on Amazon.in. Customers can shop from over four crore products from small and medium businesses (SMBs) and over 20,000 local shops across 100 cities. One lakh-plus local shops and ‘kiranas’ have been enabled by Amazon to serve customers during the festive season. The festive sales will be good for both the customers as well as the sellers on Amazon.

According to a recent survey by Nielsen, more than 85 percent of SMBs (sellers) on Amazon.in is expecting to reach out to new customers and see an increase in their sales. More than 74 percent of sellers are optimistic about business recovery, and 78 percent are positive about the increase in the visibility of products. Moreover, Amazon is the place where the sellers are feeling that they are moving on in a better way to catch up with new customers, thereby expanding their business as well.

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