Amway spreads festive cheer

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2016

Amway is the world’s leading multi-level marketing company. Amway sells health, beauty and homecare products.

Amway India is among the leading FMCG Direct Selling companies in the country. It celebrated the Diwali season with different activities designed to promote health and wellness.

Amway India organized myriad initiatives to continue its endeavour to encourage healthy living. 

#FestiveImmunity, #IChooseHealthy, #CookForACause are the initiatives for its direct sellers and their customers across regions, building on its efforts to help people live better and healthier lives.

The campaign #FestiveImmunity, covered aspects of a healthy lifestyle during festivities. The campaign also featured initiatives on Champions Run for Unity 2021, Experiential Fest, Breathe Free with Atmosphere Mini and Nutrition ka Tadka.

Amway tried to strike on online communities who are passionate about beauty, cooking and a healthy lifestyle.

Amway celebrated the victory of light over darkness by initiating campaigns and activations for people to engage and celebrate the festival while learning healthy practices.

Amway organized many sessions to boost awareness and practice of a healthy lifestyle. Uniquely curated sessions in online and offline mode encouraged many people of the north region to celebrate the festival by helping others. 

Amway hosted virtual sessions on festive skincare and make-up using its renowned Artistry and Attitude range. 

#Nutrition ka Tadka campaign focused on how to make traditional recipes with a modern and tasty twist. The campaign shared healthy and tasty festive delicacies with Amway’s Nutrilite All Plant Protein in a matter of seconds. 

Amway Queen Cookware range, which uses around zero oil and does excellent cooking.

The campaign raised awareness about pollution and its bad effect on health. The initiative motivated people to do their part in reducing noise and air pollution during the festivals. 

From this celebration, people should make informed choices and develop a routine to maintain health during the festivals. 

Amway India embraced the digital wave by creating engaging virtual experiences for its direct retailer/sellers and their consumers to strengthen brand connect while building communities based on shared passions and interests.

Amway is committed to the cause of healthy living. It promotes a healthy lifestyle and nutritious eating globally. 

Amway encouraged the community spirit of helping others and celebrating the festival together.

Gursharan Cheema, Senior Vice President, North and South, Amway India said, The joy and cheer for the festival of lights is very high in India. People celebrate to their heart’s content, feasting, shopping and lights are part of that joy.  

Food is inherent to the celebrations and elevates celebratory joy. 

Amway has developed unique and engaging product experiences. These products are healthy and tasty, so Amway is utilising the digital influence to encourage people to make healthy choices for themselves and their loved ones this festive season.

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