According to App Annie State of Mobile 2021, the industry’s most trusted mobile data and analytics platform, MX Player is the most popular video streaming app in 2020, followed by Netflix, Amazon Prime Video, Airtel TV, and WeTV.
On a global scale, the App Annie State of Mobile App Report 2021 shows that mobile has exceeded expectations for 2020, with consumers spending $ 143 billion on apps. The report is an annual assessment that provides insight into the broad impact of mobile devices on the global industry and economy. Based on monthly active iPhone and Android users, also shows that MX Player only has one video app in the top 10 apps in the category in India -App is Streaming and Spotify – the only audio streaming app in India’s Top 10 Apps of 2020.
2020 accelerates the adoption of mobile devices as consumers use their mobile devices to connect, work, study, play, etc. even though COVID-19 limits their lifestyle.
Time spent on mobile devices has increased from 2 hours spent on Android, i.e. 3.5 trillion hours, 20%, and 25% more than in 2019. Mobile gaming is still unchallenged as the sector is on the right track. Social networking applications are of key importance as time spent per user has increased by 325% every year.
By 2020, advertising costs increased 26% to $ 240 billion more than in 2019. Funding remains high as $ 73 billion invested in mobile companies, 27% more than in 2019. This shows how to navigate macro and demographic trends, and how to determine which leading brands and publishers are winning in gaming, fintech, retail, social, video, and more.
The world has changed forever. As people live at home all over the world, we’ve seen cellular habits improve three years. Time spent shows the scope and depth of commitment. In 2020, we can focus on implementing a mobile strategy that will truly deliver growth to Deliveroo. This year, with a completely new interactive experience, the report takes the main story of mobile networks in 11 industries and 30 countries. The analysis and ratings in this report are based on Annie Intelligence.
While video streaming is done on mobile devices by 40% more hours by 2020, time spent on streaming apps peaks west in Quarter 2 2020 when the first wave of COVID-19 forces people enter. Even at home, users turn to the small screen to stream content or participate on the second screen. The effect of TikTok’s ban in India can be seen here, resulting in a dramatic 23 percentage point reduction in the use of various apps.