Thursday, February 5, 2026
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Ishita Vardhan

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Mivi’s launched a satirical ‘make in India’ campaign that targeted its Made in China rivals.
Brands in Conversation

Mivi takes the contrasting ‘Made in India’ and ‘Assembled in India’ propositions to mock its ‘Made in China’ rivals

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Zupee partners with Salman Khan for its campaign
Brands in Conversation

Salman Khan features as a brand ambassador for Zupee

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The gamers becoming the centre of focus for Smart TV companies
Brands in Conversation

Smart TVs reach out to gaming audience for their market expansion.

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Neha Dhupia features in the ad for Hestia
Brands in Conversation

UpScalio signs Neha Dhupia as brand ambassador

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Zlade's Ballistic Range of Trimmers
Brands in Conversation

Milind Soman initiates conversation around manscaping with Zlade

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Maybelline cosmetic brand
Brands in Conversation

Maybelline’s excellent Marketing strategy which made it the biggest cosmetic brand

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POCO X-Series
Brands in Conversation

Cricketer Hardik Pandya signs up with Poco as its brand ambassador.

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Freshey's new TVC to promote Paneer as a fun protein
Brands in Conversation

Freshey’s new TVC introduces paneer as a fun protein.

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Electric two wheeler vehicles
Brands in Conversation

The top electric two-wheelers companies from 2022 that made a difference.

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Panasonic India's GREEN IMPACT campaign
Brands in Conversation

Panasonic India features Naomi, Chen, and Phelps in its GREEN IMPACT campaign

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