Dream Gaming stage, “BalleBaazi”, has propelled its new crusade ‘#DumHaiTohYahanKhel’ with brand representing by Yuvraj Singh. The stage has released a new computerized film that highlights cricket star Yuvraj Singh, advancing go into the preparation nets. The computerized films saw Singh as one who is constantly moving vigorous fans to oblige him and play near to him on the stage made by BalleBaazi.
The campaign comes, when most sports leagues worldwide are to resume activity, though with arenas loaded up with banner patterns, poster cut-outs of fans with crowds cheering on players from the safety or security of their homes. The campaign urges fans to support their teams and groups through the app and exhibit that India is raring to bounce back from the difficulty in making.
Yuvraj Singh stated that “It returned him back to the times of his training sessions and he is sure that, it will surely motivate the fans to participate in this movement of #DumHaiTohYahanKhel.
Saurabh Chopra, CEO of BalleBaazi said that “Through this new campaign, they trust that they can help to give more roads to the fans, to enjoy, watch and play their preferred sports league.”
We are pleased to own Yuvraj Singh to spotlight in our new film that has over again shown his battling soul and a versatile sporting personality for choosing to play beyond his forte. He is the best example of how one should charge ahead in life even in difficult occasions and urges their crowd to follow him in doing likewise on BalleBaazi.com and switch into a true Baazigar”, he further included.
The computerized film has been conceptualized by Edelman India. Ashutosh Munshi, official VP, Head- the brand practice of Edelman India stated that “They are enchanted that BalleBaazi considered this to be an opportunity to play a bigger role in individual’s lives, rather than a time to keep down. If there is something to know about the fans, it is that they want to be participants or they need to be members and not just spectators or observers. With ‘Dum Hai Toh Yahan Khel’ with Yuvraj Singh, they trust that BalleBaazi can gain consideration and drive commitment by utilizing fans’ passion or energy in such a way, that assists them in building brand affinity. The outcomes to-date have been overwhelming and they would like to see this fan base developing.”