Bharti Axa Life launches campaign about financial literacy


Bharti AXA Life Insurance, a joint enterprise between Bharti Enterprises, one of India’s major business groups, and AXA, one of the world’s biggest insurance companies, on 9th May announced the launch of its financial literacy campaign ‘InspiHE₹- enabling an empowered future’– a unique proposal to spread financial awareness among women and enable them to make informed financial decisions for a secured future.

Research states that 55% of women do not make educated financial decisions, and 59% of women don’t have any kind of health or life Insurance. Bharti AXA wishes to change this picture one step at a time. Noticing ‘International Mother’s Day and before the ‘International Day of Families,’ the company has jumped on this initiative to empower women, especially mothers by teaching them the basics of financial planning and savings to secure their future.

‘InspiHE₹’ campaign will be set in motion with on-ground education sessions for a group of mothers across Mumbai and will be promoted across social media platforms to create engagement. Through this campaign, the company plans to engage with women, especially mothers, their families, and close to 1 million citizens of India on Facebook, Twitter, Instagram, and LinkedIn to raise alertness about a financially secure future for women.

Financial literacy is the beginning of empowered women, especially mothers who are selfless givers in society. This campaign will help them to get ready for emergencies, deal with rising costs of living, make positive financial decision-making and set a good example for their children in becoming financially independent.

Apart from the education programme, employees of Bharti AXA Life Insurance will also come forward and contribute to this noble initiative. They will teach their mothers voluntarily; house helps and other family members the basics of financial planning and encourage Indians on social media to sponsor financial literacy and take this initiative ahead.

Commenting on the campaign, Mr. Parag Raja, Managing Director and Chief Executive Officer, Bharti AXA Life Insurance, said that Bharti AXA believed in equality and had always supported initiatives to empower women. With this campaign, they aim to reach out to the larger women audience to educate them on the importance of financial security. At Bharti AXA Life, they continuously strive to strengthen the society by spreading awareness for establishing financial security for all, and with this initiative, they plan to expand their reach to the maximum capacity. They had also extended this to social media followers and customers requesting them to take part in this initiative

‘InspiHE₹’ is a symbol of love and gratitude from Bharti AXA Life to the selfless women of India and an attempt to empower her in becoming financially independent. It will also help them to add and be equal decision-maker in their family’s financial matters.

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