Brand W launches its new #HopeIsTrending Campaign


Leading women’s apparel brand W rolled out its new #HopeIsTrending Campaign. The Campaign celebrates womanhood and rejoicing life by honoring their strength, valor, and optimism amid the challenging pandemic. The new Spring Summer Collection launched by the brand exhibits the theme of the campaign and it is all about new hope and beginnings. 

W being the pioneers in the ‘mix and match’ concept has never failed to fill the wardrobe of women with contemporary Indian ethnic wear. This year’s collection features outfits with patterns and colors that are timeless, minimal, and functional-looking that would keep you a step ahead in the fashion curve. The collection very much compliments the theme of the campaign that features unique silhouettes that are a perfect fit for the summers.

 The new arrival spring summer’21 range features a collection of all-day wear rompers that are layered with long sheer resort shirts, holiday dresses in clever and intricate cutouts, cropped jumpsuits, easy-tiered dresses, resort sets, and vacay tunics and dresses that would refresh the summer wardrobe.

With a tagline “Make that plan. Catch that flight. Honour that brunch. Buy that dress, make it two. Go out, get out. In 2021 life is the in thing because now hope is trending”, W for Woman shows positivity and optimism as the driving philosophy. Each outfit is crafted with sheer attention given to the minutest of details. With a wide range of designs in whites on white, the collection offers apparel with soothing and relaxing tonalities that add functionality and style to the wardrobe that are suitable for summers.

Sustainable fashion is a key element that has been taken into consideration. The collection includes a wide range of Livaeco, a natural fluid fashion that is eco-enhanced. The summer collection is not just fashionable but also environment friendly and consciously voguish. The spring-summer range also includes workwear dobbies that offer workwear options for modern Indian women that are stylish, fashionable, and comfortable.

The spring summer’21 collection is available at exclusive W for Woman outlets and website, and in addition to online retail shopping platforms like Ajio, Myntra, and Amazon.

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