With its new branding statement, “Proud Partner to Great Brands,” FieldAssist, a SaaS-based technology platform that transforms the route-to-market capabilities of CPG firms, today made the announcement. The positioning acknowledges the company’s expansion and enduring partnerships with consumer brands, including Bisleri, Philips, Adani Wilmar, Emami, ITC, Nivea, Haldirams, Licious, Mamaearth, and many others.
The whole CPG ecosystem is currently set for accelerated change, according to FieldAssist, which has spent a decade developing solutions for hundreds of consumer goods businesses. The competition for shelf space is annoying. Every year, hundreds of new companies appear as a result of ever-increasing consumer expectations. If brands do not adjust in real-time to gain market share and strive to be great brands, there is a significant risk that they will lag in the race.
According to FieldAssist’s CEO, Paramdeep Singh Anand, “great brands have four defining characteristics.” They “overcome complex obstacles, innovate fearlessly, create new trends, and please customers along the way. Companies require more than a sound system to develop, maintain, and grow as a great brand. They require an ally they can depend on. one who can innovate quickly to accomplish their goals. Delivering solutions that are ready for the market requires employing more than just technology. He continued.
Our tagline, “Proud Partner to Great Companies,” is a testament to the consumer brands that trusted us to walk alongside them on their journey. Our daily efforts to reduce the complexity of sales and distribution in the CPG business are motivated by their courage in facing problems. according to FieldAssist co-founder Diver Tiwari.
The “Proud Partner to Great Brands” theme will be carried over all digital channels as part of the campaign. Along with launching its DVC, the company will also participate in an exclusive YouTube video series while documenting its journey as a Proud Partner of Great Brands. The business will also build a new website and conduct several ATL and BTL activities in Tier 1 and Tier 2 regions. Additionally, FieldAssist anticipates engaging with over 100,000 users from over 550 brands at the Pan India level across more than 20+ contact points with the new roll-out.
In more than 10 countries in Asia and Africa, FieldAssist has automated sales and distribution for more than 550 CPG brands. The company has had Y-o-Y growth of more than 70% and expects to generate $5 million in revenue this fiscal year.