CavinKare has reported the new launch of its entire milk brand – H-Milk, along with the appointment of actor Meena Sagar as its brand ambassador, who will be seen embracing the product through a exclusive TV advertisements.
The ad film in Tamil conveys the features and benefits of H-Milk and uncovers how the milk is directly sourced from farms in Tamil Nadu and delivered directly to the tables of customers, offering consumers unadulterated quality milk at an economy price point.
B P Ravindran, business head – beverages and dairy, said, “We are confident that H-Milk will carve a niche for itself in the market and become the most favored milk brand for consumers through its unparalleled quality, taste, and nutrition. We are also glad to have actor Meena Sagar on board to support the brand and we are sure that her association will help to reach customers across a huge number of households.”
“I’m very much excited to be associated with CavinKare H-Milk and I am extremely pleased to support the brand. As a mother, I have always been concerned about the freshness, purity and quality of the milk that I offer to my children. H-Milk, where H represents Health, gives me that confidence,” said Sagar.