CavinKare’s Indica launches new TVC.


A soap hair colour brand from the house of the FMCG empire- CavinKare, Indica blazoned the launch of its brand-new TVC crusade named- “Be Always Ready with Indica Easy-#Alwaysready”.

Indica is each set to offer a fresh approach through its brand new TVC, encouraging people towards looking stylish and exhibiting it with brimming confidence. The rearmost TVC addresses consumers and presents the brand’s great proposition of 10 twinkles hair colouring, which will enable them to be always ready for any openings and occasions with complete confidence.

Set against a vibrant background, the new TVC showcases a light-hearted discussion between two youthful women, one who’s just back from work and another who’s on her way to a party. The ultimate question is the former and ponders if she’d take a long time to get ready. still, in a turn of events, the woman is each set ready for the festivity in a jiff with Indica Easy’s soap hair colouring in just 10 twinkles. The TVC envisions addressing the challenge of messy, time-consuming hair colouring formats while offering a simplified and effective result to hair colour druggies. The crusade will run across popular digital platforms and mainstream TV channels in Hindi and indigenous languages.

In connection with this crusade, the brand discerned that people across the nation end up abstaining from openings and occasions that come their way, as they feel tone-conscious about the greys’ in their hair and run low on confidence. feeding this concern, the brand conceptualized Indica Easy soap hair colour to give them the important- demanded morale to celebrate the spirit of being always ready.

Opening on the TVC, Rajat Nanda, business head – Personal Care, CavinKare, said, “ Since its commencement, Indica Easy has always been at the van of the constant invention to give a range of products in the hair colour order that embodies great quality and value. This new TVC crusade is a product of the aspiration to fete the growing requirements of the guests, which helped us understand a new set of challenges faced by people moment, in the tone-fixing arena. I compliment the platoon for delivering important yet memorable communication through this TVC and putting a stronger emphasis on being always ready for any given occasion. We’re confident that this new crusade will further strengthen Indica Easy’s requested leadership position of being no. 1 in the soap hair colour member and make a memorable connection with our consumers, whilst encouraging them to live life in confidence.”

Besides the forenamed aspects, Indica Easy further comprises safe constituents with no ammonia, and the brand will be available in three variants-Natural Black, Stylish Brown, and Vibrant Burgundy at ₹30 across retail outlets in every niche and corner of the country.

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