Goldmedal Electricals, a company that was established in 1979 had and continues to have the vision to create electrical systems and switches that make a difference to the lives of its consumers. The company has emerged as a leading brand that manufactures LED lighting, MCBs, distribution boards, doorbells, wires and cables, PVC pipes, home automation systems, etc.
The company has entered into a brand association with Farhan Akhtar to promote his upcoming film on Amazon prime video – ‘Toofaan’. The film is of the inspirational sports genre and is produced by Ritesh Sidhwani, Rakesh Omprakash Mehra, and Farhan Akhtar himself. The trailer for the film came out yesterday and portrays the journey of an extremely aggressive goon, Ajju Bhai, who then transforms himself to become a professional boxer, Aziz Ali. The film will be released on Prime Video on the 16th of July across all countries.
People working at Goldmedal Electricals say that the reason behind the collaboration with ‘Toofaan’ is because the film resonates with their company’s motive. The protagonist in the film, Ajju Bhai (played by Farhan Akhtar) also known as boxer Aziz Ali later, fights against all odds to follow his passion for boxing. It’s a journey of a local goon realizing his worth and talent and putting it to good use with working hard to achieve his goals. Just like Ajju Bhai is passionate about his dreams and would go to the full extent to fulfill them, Goldmedal Electricals, also, take care of their customers and about the quality of their products in the same way. The products of Goldmedal are determined to make the lives of their customers better just like Farhan in the movie constantly fights obstacles to improve his living conditions.
The director of Goldmedal Electricals said the other day in an interview that they are extremely excited to celebrate the association with one of the most awaited movies of the year and how the entire team at Goldmedal feels honored to be a part of this collaboration and join their name with the renowned actor, Farhan Akhtar. The company is hopeful that association like these, with leading actors of Bollywood, will help their brand visibility and will also push them to continue doing such promotions and also look for other ways to do the same.