COVID-19 Impact: Maruti Suzuki Launches Safety Accessories to Attract Customers

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Maruti Suzuki has come up with new safety and hygiene products for its cars such as car partition, face shield visor, disposable eye gear, disposable shoe cover, and three ply-face masks in view of providing its customers safe and secure environment.

Automobile Industry has faced a serious setback due to the Covid-19 pandemic and subsequent lockdowns. As the auto industry has started to move towards the new normal, automobile manufacturers are gearing up to recover from the damage caused in the last two months by attracting customers. Maruti Suzuki, India’s Largest car manufacturer has made its new move by coming up with as many as nine accessories which include car partition, face shield visor, disposable eye gear, disposable shoe cover, and three ply-face masks.

This came as a second move from Maruti Suzuki during the Covid-19 period, after offering home delivery of cars. The new safety accessories which come under the ‘Health and Hygiene’ range were launched in order to strengthen customer confidence, according to the company. New car buyers are more likely going to give utmost importance to health and hygiene when buying a new vehicle considering the current scenario. The car partition will help in maintaining social distancing while traveling. The partition also helps to prevent the transfer of droplets within the car, which usually happens while talking, sneezing, or coughing. The car partition accessory will be available for care like Ertiga, XL6, Ciaz, S-Cross, Old WagonR, Ritz, Dzire Tour, Celerio, Alto and other cars.

The year 2019 witnessed a massive slowdown for the automobile industry and Maruti Suzuki which was hoping to recover this year, faced a huge setback with the coming of the Covid-19 pandemic. The total sales of the company dropped almost 47% in March, zero domestic sales in April, and a drop of 89% in May even with the partial opening of showrooms. In response to the setbacks, the company had started home delivery of cars by which customers could choose the car’s model, color, and accessories online and the car will be delivered at home. According to the company’s statement, “All staff visiting the customer’s home will follow safety protocols – including wearing masks and carrying sanitizers. All cars will be fully disinfected before delivery. In case of delivery from showrooms, limited persons would be encouraged.”

Earlier in May, as part of partial recovery from the slowdown, Maruti focused on used cars segment on rural markets predicting the rise of consumer needs for personalized vehicles and their willingness to pay for new cars.

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