Crax Fritts rides high quirky quotient Exclusive Metro Branding


Metro Train Branding on DMRC Pink Line. To enhance brand visibility and also announce the launch of new Fritts flavors, CRAX Fritts is launching a quirky brand message ‘Demag Matt Kaha, Fritts Kha’. The campaign targets the youth with across-the-board branding in association with Times OOH, which handles the exclusive advertising rights for the Metro Train brand in the DMRC Pink Line.

The OOH agency for this campaign is Brand Sigma. As part of the exclusive train signage, the brand has adopted the complete outer wrap of the train along with 72 display panels available inside the metro trains. The campaign was also displayed on the PIDS screens which disseminate the required travel information to the passengers, constantly catching the eyes of the traveling passengers on the metro train. The creative of the train brand was kept alive with vibrant colors and quirky messages to ensure easy and quick understanding of the brand message.

 The creative shows off a packet of Fritts along with young faces eating the snack. Trains running between Majlis Park and Shiv Vihar DMRC Pink Line stations give brand visibility across 38 stations, creating a long-lasting brand presence that caters to more than 2 million eyeballs daily. Having maximum interchangeability with almost all other major lines such as yellow, blue, green, red, orange and purple, the pink line contributes to brand exposure. Targeting a young audience, DMRC Pink Line provides a healthy mix of passengers for brands that include students traveling to South Campus, young professionals traveling to South Extension and shoppers traveling to Sarojini Nagar, Lajpat Nagar, South Extension and INA markets. catering to youth from neighboring cities

serving young people arriving in Delhi via the Hazrat Nizamuddin Airport and Metro Station. “Crax Fritts is a well-known product line from DFM Foods. The target audience should be able to relate to Crax Fritts in an engaging way and incorporate it into their daily lives. Because of this, the Pink line has the most transfer stations connecting it to other lines in the network, connecting 38 metro stations along its path, giving the brand millions of daily impressions, according to Divya Jyoti, Business Director North, The Brand Sigma. “Crax is a young-targeted brand with a modern brand positioning built on playful and lighthearted characteristics. It blends very well with the Pink Line Metro Train’s brand, which targets a young, travelling population.

It blends in well with the brand of Pink Line Metro Train, which targets young people travelling from all around Delhi NCR to South Delhi to study and shop. Additionally, the Pink line’s extensive connections to all other significant metro lines increase brand awareness, according to Anchal Dhawan, Chief Commercial Officer, Times OOH. In India and Mauritius, Times OOH provides complete media solutions for airports, metro stations, and street furniture.

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