Cricketer Ravindra Jadeja becomes Kinara Capitals Brand Ambassador


On the occasion of Kinara Capital’s tenth anniversary, the Indian cricket team’s dazzling talent, Ravindra Jadeja, has been named its official brand ambassador.

Kinara hopes to expand its presence in the country’s MSME sector with this relationship. Kinara Capital, which now has an AUM of INR 1000 crores, intends to increase 500 percent by 2025.

Kinara’s innovative products include the end-to-end digital myKinara app, over 400+ digital wallet payment alternatives, a free ‘Grow with Kinara’ training series for consumers, and the Her Vikas reduced loan program for women entrepreneurs. So far, the company has disbursed over 70,000 collateral-free loans, positively influencing over a million lives through local job creation and increased income.

Kinara Capital has signed all-rounder cricketer Ravindra Jadeja as its brand ambassador to empower even more MSMEs and promote its growing presence in over 90 locations across six Indian states.

I started Kinara with the sole purpose of facilitating access to loans for industrious yet underserved MSME entrepreneurs in India,” stated Kinara Capital’s Founder and CEO Hardika Shah. Kinara has come a long way from a few people in a home office to influencing lakhs of lives in a short period of time.

On the tenth anniversary of our company, I am proud of my colleagues and grateful to our investors and partners for believing in our mission of financial inclusion. Our ambitions for the future are considerably higher.

“Ravindra Jadeja has become a household name in India because of his great performance, ethics, and passion for cricket,” Hardika Shah continued. Entrepreneurs and sportsmen alike rely on their guts and determination to succeed. Jadeja’s presence will be amplified, and our pace will be accelerated, ensuring that MSMEs may build their enterprises with Kinara.”

“It’s an honor for me to represent fintech Kinara Capital as its official Brand Ambassador,” Indian cricketer Ravindra Jadeja said. “I come from a respectful background and I understand how one opportunity can change the path of your life.”This is one of the things I enjoyed about Kinara: they provide opportunities like this to small business owners, who are the backbone of our communities and our country.

Kinara Capital is hitting a home run with financial inclusion, and I’m happy to be able to assist them in furthering their cause.”

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