DailyJoy acqui-hired by Lenskart

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The largest Indian e-commerce platform for eyewear, Lenskart recently acqui-hired the Hyderabad-based essential delivery start-up DailyJoy to boost its technological stack and engineering capabilities. The omni-channel eyewear brand also inaugurated a new technology center in Hyderabad and would hire about 100 people across engineering, product, and design.

DailyJoy is a grocery and essentials delivery startup that operates in Tier 1/2 cities including Lucknow and Hyderabad. The acquisition of DailyJoy by Lenskart is only centered on augmenting the company’s team power and strengthening the tech expertise. Lenskart is also looking forward to hiring around 100 engineers, to work at the new technology center at Hyderabad which would house engineers into various teams across product, design, and development, quality engineering, front end developers, java developers, Android and IOS developers, and data science engineers.

The world-class systems and processes of the tech-hub would help Lenskart in empowering innovations on omni-channel technology, by making shopping across various channels a seamless experience. As value pricing is considered as the core brand proposition at Lenskart, the team is working on building a headless commerce engine with enhanced capabilities to reach customers.

The team of dynamic professionals at DailyJoy has been together for more than five years with expertise in product, design, and technology. The brand has also launched 3 startups in the B2C daily needs category. The DailyJoy team strongly aligns with Lenskart’s values and competencies like customer obsession, entrepreneurship, and 10x thinking. The team also has expertise in building and managing cross-border initiatives which would make DailyJoy an excellent fit and the greatest asset for Lenskart’s growth.          

The co-founder of Lenskart, Ramneek Khurana commented that “we are extremely happy and excited to inaugurate the new tech center in Hyderabad”. He also added that he is happy to have Satish Sharma and his team on board, and with the deep experience of setting up and building tech startups, he and his team would be the right fit for Lenskart. Satish Sharma the ex-CEO of DailyJoy said that he is delighted to be a part of Lenskart and its highly experienced and tech-savvy professionals; by joining hands, DailyJoy would strive to synchronize with Lenskart and add value to their remarkable journey

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