Does quick commerce develop impatience among people?


The quick delivery system of e-commerce has led to the development of impatience among people if it is late than the expected time in their minds say the reports.

A shift in consumer behavior is noticed if the delivery isn’t made at the right time.

The recent grocery startups even allocated a delivery system within 8-20 minutes times and as we all know the daily used delivery apps where we place our orders range the same. 

Dunzo Daily, Swiggy Instamart, Ola, Zepto all these delivery apps place their orders to the customers within 20 minutes, and all of the brand’s motto is the same ‘fastest delivery,’

In 2020 we saw the fastest delivery of a product in the time span of 83 seconds by Dunzo delivery boy where a customer placed an order for shampoo at late night. She also thanked the ‘dark store’ for placing her delivery in the fastest means.

Dunzo was able to knock down the record time of the fastest delivery with that. As we all know when lockdown hit us, many of the people were scared to get out of the house and even buy the essentials which make up their day.

In those days all the retail shops, as well as an e-commerce platform, helped the people by keeping the online delivery platform and since then people got used to it and to the day they opt for the same and this had now led to the rapid disturbance among them if the order is placed a bit late.

This also raises the question of whether a customer can wait for a week if he places the order on amazon or will he be okay if the product gets delivered on the time mentioned by them. This shift in consumer behaviorism is the news headline in the reports.

Dating back to the old-time period where people used to wait for months to hear from their loved ones who stayed away has been a fairytale story for the people from this generation.

After talking to a few people regarding the same the reports came out holding a negative impact if things are not delivered in the right time mentioned or in the fastest delivery means.

People order things online saving their time and thinking of the means it get delivered fast and they can’t imagine stepping back from that option. It’s dropping the expectations of the customers of the quick delivery means.

The consumers also add that these expectations were not built by them but the brands who made their promotions with the tagline of fastest delivery. When the brand Nestle introduced Maggi in India within 2 minutes your meal is ready that itself was revolutionary.

All these inculcated in the consumers the quickness and all of the day if it gets delayed it’s very normal for them to develop impatience and arrogance among them. 

The marketing strategy line brought up the brands developed the impatience is the conclusion of the reports.

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