Leading home delivery-led pizza brand, Dominos has introduced ‘drive and pick ‘ service through its latest ad. This service provides an option for the customers to receive their orders from the vehicle parked at the designated pick up spots that are outside the Dominos stores. The service launched in October last year now has 1,145 Dominos stores across India. Dominos is one of the most trusted home delivery pizza brands that promise to deliver delicious pizza within 30 minutes. The drive and pick service can be availed by the customers exclusively through the Dominos app. The customers need to initially choose the ‘Takeaway ‘ option available on the app and then have to identify their preferred pick-up stores. Orders can be made and can be received in the next 15 minutes once the customers have entered their vehicle details. Advance order services are also provided by Dominos to the customers who wish to pick up their orders later. These types of ‘pick later’ orders are prepared by the Dominos stores only 15 minutes before the scheduled pick up time. The track order screen then continues to give directions to reach the pick-up point. It will give instructions from the time of order placement till the destination spot is reached. Customers are then directed to click the ‘I am here’ button on the app and then can collect the order from a delivery executive of Dominos. There are no delivery fees for the service and in this pandemic situation, Dominos ensures both zero contact delivery as well as zero waiting time. The service will be available on 1,145 Dominos outlets across India except for those locations in which zero waiting time cannot be ensured. Dominos started this service as a natural extension of the brand when its ‘take away’ orders hit a huge hike post the Covid-19 pandemic period. Seeking advantage of the situation Dominos has introduced zero contact delivery as customers fear stepping out of their homes for purchases. ‘Drive and pick’ is the customized Indian version of Dominos internationally accepted ‘car park delivery’ service, where the customer can receive the order in the brand’s parking area where the car is parked. Dominos ‘drive and pick’ thus guarantee a more convenient, secure service to the customers without compromising quality.
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