boAt revealed its plans to begin producing its audio goods in India this Republic Day as a proud indigenous brand reaching new heights. To mark the landmark, the company unveiled its new Rock’In India ad campaign, which appeals to India’s young people’s progressive mentality by converting their social media into a launchpad to honor the diverse artistic talents coming from India.
The aim was to create a revolutionary narrative around boAt’s Make in India project, conceptualized and implemented in collaboration with its creative partner Digitas India, and to use their global platform to demonstrate the unique talent that hides in our region. The boAt is a brand that can celebrate home-grown creativity like no other, having been the fifth-largest wearable brand worldwide in just five years. And with the new Rock’In India initiative, that’s what they did. The campaign is confirmation that home-grown means no-limits and is also a tribute to the excellent relationship between boAt and Digitas.
A brilliant way to celebrate home-grown ingenuity, talent, and abilities is the Rock’In India initiative. Qualities, which are a representation of what the brand is all about in many respects. As it aims to illustrate and inspire positive, progressive conversations that align with the TG, this will be an ongoing endeavor by the company.
By being the supreme cultural symbol of a modern India, which takes great pride in its name, boAt wants to become India’s most conversational brand and lead the industry. The vision and marketing strategies of Digitas for the brand will certainly help to achieve the desired results. Digitas has been their partner for some time now, and are also looking forward to continuing to do some wonderful campaigns with them.
Digitas is the technical and artistic partner of boAt and acts as an extended team that helps the brand to achieve higher heights.