To give an idea of what the future of marketing will look like in a pandemic-driven, fast-paced digital world, e4m will be hosting its 21st Conclave program today.
The virtual event will start at 3 PM. The theme of this year’s conference is ‘Agile Marketing in a Digital World: Are Asset Marketing Practices at Risk? Has the epidemic-driven digital revolution forced the industry to rewrite its marketing message?’
The conference will begin with a welcome address by Drs. Annurag Batra, Chairman, and Founder, exchange4media group, will also be followed by a series of keynote speeches and a panel discussion featuring some of the world’s leading industry experts.
Starting a series of interesting discussions will be keynote speaker Divya Karani, CEO South Asia, Media Services, Dentsu, who will address ‘Equalization of Culture and Innovation: A Agency for the Future?’
Next in line is the keynote address by Shailendra Katyal, CEO, Lenovo India, who will draw on her experience of leading a brand with new marketing practices in the post-epidemic world.
Taking the stage behind Katyal will be a strong panel consisting of Shashank Srivastava, Executive Director, Maruti; Vivek Sharma, CMO, Pidilite Industries; Shivam Ranjan, CMO, Motorola; Siddhartha Butalia, CMO, AirAsia; Sujatha V Kumar, Head of Marketing, Visa; audited by Vaishali Verma, CEO, Initiative (President).
They will discuss ‘The Impact of the Epidemic: Emerging Challenges and Opportunities for CMOs.’ After an insightful panel discussion, keynote speaker Arjun Mohan, CEO, upgrade, will take to the stage to talk about ‘new marketing strategies in the post-epidemic world.
The event will continue with another keynote address by Adam Gerhart, Global CEO, MindShare, on the theme ‘Positive Growth in Change: How to Grow Your Business and Change the World for the Better.’
The exchange4media team will be unveiling a new e4m logo that reflects prices focused on the future and the new product era while still focusing on its ever-changing journalism.
The day will conclude with a keynote address by Daryl Lee, Global CEO, IPG Mediabrands, entitled ‘The Media Revolution and how the epidemic has accelerated.’
One of the industry’s most important events, e4m Conclave is a 21-year-old program that aims to bring thoughtful leaders and experts from the industry together to discuss relevant issues and styles.
In the past, Conclave has seen the presence of many artists from the industry, including Mark Read, Per Pederson, Kent Wetime, Stephen Allan, Tamara Ingram, Sir Martin Sorrell, among others. The conference will be broadcast on e4m and on social media.