The nascent Indian online video market is transforming into a big industry. The growing adoption of smartphones along with falling data prizes has launched the OTT industry to the big league. This pandemic and the resultant lockdown have aided them to mainstream the OTT services.
A recent Media report has brought light to the growth of the Indian OTT industry. This report indicated that online video subscriptions have increased from 142% in 2020 to $639 million due to the pandemic. Similarly, this online video ad revenue has even reached $900 million. Exited by the profit and growth rate, the OTT players are expected to invest $656 million in Indian originals in 2021. This investment is expected to have $1 billion by 2025, as global and local OTT players since their growth rate.
By Evaluating the growing importance of OTT. Exchnge4 media Group is organizing a one-day event on OTT titled e4m play streaming Media Conference &Awards. This event will take place on 12th May, 2 pm onwards. Through this, they will bestow us the second edition of the event.
The main aim regarding this e4m play Streaming Media Awards is to appreciate their excellence in the on-demand video and audio content. This conference will look forward to navigating new trends, and challenges that will reflect their streaming space, and also the opportunities in their near future.
It is their one-stop congregation especially for content creators, video platforms, leading brands, and advertisers. This one-day conference ought to bring top minds in the business together. This is a deep research into the ecosystem, which will help you to ride into the growing competitive market.
Subjects that were discussed in the event are The dynamics, diversity of OTT content, Unleashing the potential of advertising on OTT, Has OTT democratized creativity and stardom? How is technology molding the future of streaming? However, Driving the Indian OTT industry.
Speakers of this event include Gaurav Gandhi, (Director, General manager of Amazon prime video, Kanchan Samtani (Managing director of BCG), Shashank Srivastava (Executive Director of Maruti Suzuki ), Nikhil Madhok (EVP &Head of Hot star Specials, Disney+Hotstar ), Vijay Koshy (president TVF ), and Lokesh Chauhan (chief technology officer, Eros Now ).