Edelweiss Private Wealth unveils a novel digital campaign — ‘Don’t waste.


Invest’ ‘Savings’ and ‘Investing’ both these terms hold equal weight when it involves securing one’s financial future. Edelweiss Personal Wealth, the wealth management arm of Edelweiss Wealth Management announced the launch of its new digital campaign- ‘Don’t waste. Invest.’ (Fizool kharch taalo. Invest kar daalo.).

The campaign is targeted on creating brand awareness and promoting the habit to charge. Today, people are continuously exposed to offers and discounts on their social media accounts. Easily tempted by these deals, people finally find you splurging the cash which can be a straightforward investment. Gradually, the investments can become wealth and secure their future. Edelweiss’ effort, therefore, seeks to undertake to to 2 things.

 Firstly, make people realize their unwise spending behavior by raising the question: ‘Is your money safe with you?’. Secondly, it advises them to download the Edelweiss Mobile Trader App and meet up to need advantage of world-class trading and investments.

Commenting on the float of the digital campaign, Puneet Gupta, Digital Business & Marketing Head – Personal Wealth, Edelweiss Wealth Management, said, “We often bump into those who are reluctant to require a foothold, either because they find it unsafe or due to paucity of money. It’s observed that individuals are often careless with their own money.

The convenience of making online transactions often lures them into spending irrationally. “With this campaign, we wish to show people and make them tuned in to the thanks to curb unnecessary expenses and invest that cash instead. Because, even the smallest amount, when invested wisely, has the potential to travel an extended way in securing our future,” Gupta added.

 The campaign is targeted toward all earning individuals with an underlying objective of teaching them on the proper approach to investing. Edelweiss aims to specialise in 12 cities plus Tier I & Tier II. The digital campaign will go persist Facebook, Twitter, LinkedIn, Instagram & YouTube. There are a whole of two different videos for this digital campaign and is scheduled to be launched in phases.

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