U&i’s premium electronics line, Lyne, debuted in Mumbai.


On July 24, U&i introduced the Lyne brand in the company of actor Vidyut Jammwal, who serves as their brand ambassador. Customers of Lyne can choose from a wide selection of high-quality consumer electronics at reasonable prices.

The event was hosted by the founders, Meet Vij, Paresh Vij, and Navin Vij, and was held at the Hotel Lalit in Mumbai in front of their key supporters and stockists.

After sharing their vision for Lyne with the audience, the co-founders and National Business Head, Sandeep Sawhney, were followed by performances by the renowned dance group MJ5 and a virtual product tour.

Lyne intends to establish itself both online and in physical places with the launch of more than 50 products across 10 categories. In terms of quality and design, its premium product range is projected to be distinctive and unmatched. Smartwatches, data cables, neckbands, and earbuds will be a few of its primary, in-demand products. Due to the product line’s six worldwide manufacturing facilities and an Indian packaging facility, the pricing range would be reasonable, starting at just Rs 499. To accommodate client demand, the brand will also build more domestic locations in the coming months.

The long-running family business served as the foundation for the creation of the corporation. The company, which has been actively involved in the market with its prior projects for many years, intends to expand by building on its long-standing reputation in the supply chain and its solid relationships with all of its key stakeholders, including manufacturers, dealers, and retailers.

“We have seen how the preferences and needs of the clients have evolved. High quality, slick style, and affordable pricing were taken into consideration when developing the concept for Lyne. We want Lyne to be the entire one-stop shop for all customer needs for mobile accessories, and we’re enthusiastic about it “said Lyne, a co-founder of Meet Vij.

“I am really happy to be working with Lyne as their brand ambassador,” the spokesperson, Vidyut Jammwal, stated. As someone who places a high value on physical fitness, I am constantly searching for smart devices that will enhance my exercise routines, such as Lyne’s smartwatches and sweat-resistant audio accessories. I look forward to seeing what new things they develop and wish them luck in the future.

By providing a luxurious experience and items that are in a class of their own, Lyne hopes to progressively build its customer base around the nation.

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