Equitas Small Finance Bank (ESFB), a microfinance lender in India had declared the launch of a unique savings accounts ‘Eva‘ for women. The newly introduced savings account offers an interest rate of 7 percent. It mainly focuses to address the well-being of Indian women in all aspects such as health, wealth, and prosperity.
The Eva savings account is accessible for all women, whether salaried, homemakers, businesswomen, senior citizens, transwomen, or even non-resident women. The bank will not charge any non-maintenance fees. Top officials of ESFB said that they offer health check-ups free of cost and unlimited teleconsultation with lady doctors, gynaecologists, and mental health experts and also gives the right to claim PF. Gold loans are offered at a discounted rate for women customers, and also provides 25-50 percent discounts on lockers.
Murali Vaidyanathan, President & Country Head (Branch Banking, Liabilities, Product & Wealth) of ESFB conveyed his viewpoint that the bank had empowered its people through different means, by offering various products and provisions that help them to be an involved and independent decision-maker. Now, through this Eva savings account, the bank aims to support women from all sections of society.
Officially, the bank had declared its new brand ambassador. They had chosen the famous woman cricketer Smriti Mandhana as their brand personality. Regarding this announcement, Murali Vaidyanathan said that ESFB is extremely happy to associate with Smriti Mandhana. He added that they had chosen Smriti as their brand ambassador because they found her personality as an embodiment of aspirations for Indian women of all ages. She had proven the track record of her prevailing career in cricket. As a brand, ESFB foresees Smriti as the major driving factor for their success, growth, and prosperity. They firmly believe that this move will boost up their upcoming initiatives and developments.
Equitas Small Finance Bank is the biggest small finance bank in India while considering the number of its banking outlets. They provide the services of current accounts, salary accounts, savings accounts, and a variety of deposit accounts to their clients. Their core financial products include small business loans, housing loans, agriculture loans, vehicle loans, Micro and Small Enterprises (MSE) loans, etc.