OkCredit, established in 2017, is a free digital Udhar-Khata app for businesses and shop owners in India and its mission is to help small businesses grow, with simple software products, and digitally empower them.
Thus the digital ledger account platform, OkCredits has unveiled their all-new anthem ‘TaiyaarHainHum’ committed to all local businesses across India, during the difficult times of pandemic outburst.
This Campaign was designed by Ant Theory and the anthem was directed by Jackson Garg and composed and sung by Gold Boy. Further, the anthem is penned by lyricists Sandeep Jain and Navi Kamboz, and the voiceover is given by Annu Kapoor. It is an attempt to support ‘Vocal for Local’ by assuring all local merchants out there, that OkCredit is their truest companion and will always be a support in their journey; ‘Apke Business ka Saccha Saathi’.
Further with the TaiyaarHainHum campaign, OkCredit extends its partnership with Delhi Capitals to appreciate and show their love towards all the Dream11 IPL Players from the team, who are playing to boost the mood by bringing cricket back to its fans all around India.
The campaign depicts gratitude, respect, and appreciation to all those small merchants for their selfless support and cares extended during this challenging situation to deliver essentials to the doorstep of their consumers when life and routine are almost at a halt across India due to covid induced lockdown. The continuous services and contributions by these unsung heroes across the nation had kept many Indians safe inside their homes.
Commenting on this new venture, Harsh Pokharna, co-founder and chief executive officer, OkCredit said that this newly produced anthem, TaiyaarHainHum is a tribute to salute the unconquerable and invincible spirit and energy of small businesses, all across India, who had been essential in this challenging time of the covid pandemic outbreak.
He further added that the company would like to strongly urge the citizens of India to come forward and support all those local merchants, stores, bussinesses and promote ‘Vocal for Local’. Thus, OkCredits urges everyone to support small businesses and local stores along with this campaign ‘Vocal for Local’.