‘Everyday Care’ the highlight of Whirlpool’s latest TVC


Whirlpool is back with a riveting TVC for its newly launched Whirlpool IntelliFresh Pro Bottom Mount refrigerator. The TVC featuring Bollywood actress Kriti Sanon highlights the theme of “Everyday Care”, which is at the heart of the brand’s philosophy.

Whirlpool of India Limited, headquartered in Gurugram, is a subsidiary of Whirlpool Corporation, the world’s leading kitchen and laundry home appliance company. As a brand, that’s been in the Indian market for over 6 decades, Whirlpool’s goal has always been to perform in line with its brand philosophy to “design Home Appliances with advanced technology which is intelligent, intuitive and innovative.”

By celebrating the small moments of extraordinary care in a family, Whirlpool pays a beautiful and poignant homage to all the caregivers out there who go the extra mile to take care of their loved ones every day.

Whirlpool’s latest refrigerator, Whirlpool IntelliFresh Pro BMR comes with Adaptive Intelligence technology, which senses the changes in load, usage and weather and adapts the cooling accordingly. The Bottom Mount Refrigerator is designed for the Indian household, where every family member exhibits different habits.

The refrigerator senses user patterns like frequently opening and closing the refrigerator or extreme weather conditions outside, and adopts accordingly to control its cooling and maintain an optimum temperature inside.

The 40-second TVC for Whirlpool IntelliFresh Pro BMR has been directed and executed by the Lowe Lintas group. The ad film will be rolled out across television, social media and other OTT platforms, including Hotstar.

The film narrative between Kriti and her Daadu portrays the beautiful relationship between the duo. While Daadu, keeps forgetting simple things like closing the refrigerator door after sneaking into the kitchen late at night for a sweet treat, Kriti keeps her calm and offers him another piece of the dessert.

Through their latest TVC, Whirlpool highlights the little acts of care that can go a long way in a family. The film beautifully displays that we shouldn’t try to change our loved ones but understand them and adapt to who they are.

K.G. Singh, VP Marketing, Whirlpool of India, added, “At Whirlpool, we follow the philosophy of Everyday Care and believe that when you truly care for your loved ones, your partner, family or close friends, you accept them as they are.”

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