As the Pongal festival approaches, the globally popular menswear brand, Aditya Birla Fashion and Retail Limited’s Peter England launched an exclusive television commercial (TVC) campaign.
Peter England has established itself as one of the most trusted and ethical worldwide companies, offering unrivalled value to young Indian men.
The TVC captures the spirit of the festive season as well as the strong bond that exists between father and son.
The commercial is a relatable montage set in a festive environment that demonstrates parents’ need to find new methods to engage with their children and form special bonds with them.
The motto of the campaign is ‘Belief in A New Beginning’, which was developed and implemented in collaboration with DDB Mudra South.
The campaign blends the brand’s wide range of premium quality and trendy festive collections for modern men at a great price intending to reset family bonds, festivity, colour, and celebration.
Mr Manish Singhai, COO of Peter England stated, “We are thrilled to launch our new festive campaign ‘Belief in A New beginning’.”
The commercial depicts a new relationship between a son and his father when the father makes a modest step towards understanding his son’s goals.
The plot metaphorically urges the viewers to find the perfect outfit to celebrate this Pongal festival.
Inspired by the positivity and goodness the festival brings, the collection has been designed around that.
He added that they’re committed to curating and offering fashion that helps their customers to not only just participate in the celebrations, but also to stand out.
“Pongal celebrates optimistic new beginnings,” said Saritha Rajagopal, Creative Director of DDB Mudra South.
As a result, they caught a special moment between a father and his child to launch Peter England’s Pongal campaign.
While the pandemic resulted in the loss of jobs, it also provided an opportunity to pursue one’s dreams.
They filmed an honest chat between a father and son who wishes to grow, with this campaign.
He concluded that they signed off with a message for every youngster who is about to start their life’s journey.