The Swedish lifestyle audio brand, Urbanista has forayed into the Indian market to serve consumers in the True Wireless Stereo (TWS) section.
India has a market for headphones and earbuds worth $11 billion, making it one of the world’s largest.
The earphone market in India has been expanding at a Compound Annual Growth Rate (CAGR) of 9% and is predicted to continue to develop at a CAGR of 7% in the future.
Urbanista is a company born in Stockholm, Sweden, and offers a wide range of sleek and quality audio products.
Active noise-canceling headphones, truly wireless earbuds, and Bluetooth speakers are among their product range.
It is one of the world’s leading audio brands, with a global presence in 90 countries and 30,000+ global stores, as well as an online presence.
The world’s first and only solar-powered headset that doesn’t require charging, Urbanista Los Angeles, and Urbanista Lisbon, the world’s smallest TWS earbuds, are among the brand’s portfolio highlights.
Urbanista combines high-end audio engineering with a sophisticated Swedish design that is inspired by urban life in major cities around the world.
They offer products that are sleek, stylish, and great audio quality that provide the soundtrack for a life in motion.
Therefore, the Swedish audio brand is now introducing India with its new range of premium quality products.
“We are very excited to introduce our products to the Indian market,” says Urbanista CEO Anders Andreen.
He also remarks that the company has a worldwide focus that draws fashion, design, music, and urban culture inspiration from the world’s best cities.
They believe that the brand and products will resonate strongly with the Indian people, given that India is the world’s mobile capital, he further added.
“Our products are offered at premium offline retailer outlets in all major cities in India,” stated Vijay Kannan, the Indian Head of Urbanista.
And also revealed that they will soon be available in selected Apple premium iPhone reseller stores all across India.
By the end of January 2022, their products will be available in about 100 premium stores across India, with another 500 retailers set to open by the end of March 2022.
He concluded that their products can also be found on all major online platforms, such as Amazon and Flipkart.