Arvind Limited promotes its belief in fostering new mindsets through fashion once again, staying true to one of its key ideas that businesses must positively benefit society.
In cooperation with a typical Advantage, India’s most inclusive platform that produces livelihood possibilities for persons with disabilities, the iconic apparel company today released its latest film, ‘Fashion for All,’ to commemorate the ‘International Day of Persons with Disabilities.’
The video opens with two best friends enjoying a moment of togetherness against the backdrop of a wedding, in keeping with the current wedding season. Through the eyes of a differently-abled groom and his best man, the film portrays an exciting wedding day.
“Fashion for All” honours the human spirit’s commonality; despite our differences, we all want to look well. Through several wonderful moments exchanged between the groom and his closest friend, the film brings this message to life. Sachin Shetty, who has Distal Spinal Muscular Atrophy, plays the groom with ease, which is all the more impressive given that this is his debut film.
At Large Communications created the concept and wrote the film, which was produced by Cheese & Crackers. A typical is the ad film’s talent partner. At Large Communications conceptualized and wrote the film, which was produced by Cheese & Crackers. Atypical Advantage is the commercial film’s talent partner.
Pranav Dave, CMO and Business Head – Retail Division, Arvind Limited said that they are not only driven by bottom lines and profits but also inspired to develop social impact and create chances where few exist.
And also he said that Arvind has grown holistically as a brand throughout the years, and they have always sought to make a difference in society through our diverse variety of social initiatives.
He quote “With this film, we hope to reach out to our customers on an emotional level and demonstrate the inclusive principles that Arvind represents as a contemporary fashion brand and that society as a whole must embrace”
He said that the first response has been overwhelmingly positive, which will undoubtedly motivate them to pursue similar projects in the future and they believe that fashion has the potential to inspire people, and they are excited to showcase inclusive fashion that spreads positivity