Health & Glow a leading beauty and personal care in India has appointed Tute Consult, an Integrated Communications industry as its communication partner to drive both communication strategies for B2C and B2B stakeholders.
Tute Consult is known for increasing the brand’s awareness and consideration amongst the consumers and strengthening its media by strategic communications and planning.
The agency’s main aim is to create awareness of the brand’s online presence and highlight its approach, which results in an innovative, convenient, and quality omnichannel shopping experience across the country.
Health & Grow is one of the largest networks of beauty and wellness destinations with over 160 branches across many cities like Bangalore, Chennai, Hyderabad, Cochin, Mumbai, Pune, Bhubaneswar, and Kolkata.
The company’s portfolio is to produce an unmatched and ever-increasing variety of products from leading brands of various categories like makeup, skincare, haircare, clean beauty, personal care, and fragrance, herbal, natural, and wellness across genders.
For decades, the brand has firmly valued and stuck to the concept of being inclusive and providing quality products and services to consumers. The company has been continually evolving in the beauty and personal care space and is all set to create a buzz in the market with its expansion and format change plans, unique personalization, and innovative omnichannel features.
The company is further expanding its in-house brand portfolio along with its flagship products. K. Venkataramani, MD and CEO of health & glow, said, beauty & personal care is an exciting area, there is never a dull moment.
We are aiming to take the retail experience to next level and make online shopping more comfortable through our intellectual omnichannel offerings as we completed 24 years with a forward-thinking approach.
He added we believe in the team of Tute Consult, with their great experience in the sector has the experience to drive our vision through a strategic communication roadmap and support using strengthening our relationship and position in the industry and amongst our stakeholders.
Describing another win in the beauty sector, Komal Lath, Founder of Tute Consult, said, “We are glad to partner with health & glow and lead their communications to help the brand establish its existence while it starts an innovative, trust-building journey. With the changing consumer behavior, we believe we are at the cusp of the self-care revolution both in the health and beauty industry.
The personal care industry is one of the successful industries today with an innovation model. Communication has to be in an innovative way. Our knowledge in the beauty, FMCG and D2C sector over the years has increased our thought process and approach to communication output all of which we have planned to utilize for the brand,” Lathadded.