Increasing leads involves increasing brand awareness and interest, nurturing prospects through the marketing funnel and into your sales pipeline. For marketers and the businesses they want to grow, lead generation is critical.
This article outlines the five most effective lead generating strategies for growing your business.
Use Chatbot Conversations:
It will not always be possible for you to devote time and energy to lead generation – so why not get someone to do it?
It is where chatbots come into play and can be an outstanding tool for generating leads. Since chatbots are available 24/7, the technology is ideal for establishing connections with prospects. Set them up to reflect your brand’s personality so they can act as automatic marketing and sales agents.
Start making Gated Content:
Gated content is online material that is only available to users once they fill out a form, such as white papers, e-books, guidelines, and so on. The content is “locked,” unlike regular blog posts or landing pages. To access the material, visitors must first fill out a lead capture form.
This lead generation technique works because it provides free value to the audience while generating high-quality leads interested in topics related to your brand or offers.
Create a Value-Packed Newsletter:
Crafting a must-read newsletter that encourages interested prospects to engage and remain in contact with your company is another method to leverage content as a lead magnet. It helps you stay top of mind with consumers while also sharing product and service offerings that drive prospects farther down the purchase funnel.
Content for your newsletter could include: new blog posts, product or service updates, special deals, upcoming events, recommended reading from other thought leaders, etc.
It is possible to generate leads online and offline. To attract and serve your target market, host an in-person or online event and capture their contact information through event registration.
Use live events to connect with customers in real-time so you can answer questions, reply to objections, learn about your audience, and actively assist prospects through the sales funnel. Few event options are webinars, workshops, seminars, meetups, conferences, etc.
Ask for Referrals from Current Customers
Customer referrals are one of the most traditional lead generating marketing strategies available. If a current client is pleased with your product or service, encourage them to tell their friends about it so that they, too, can benefit.
Customers could be willing to do this for free if the quality of your company’s services is good enough, or you could set up an incentive scheme. For example, give your customers a percentage of their next monthly retainer price for each client they recommend.
A referral program is an excellent way for your company to generate additional leads since they are profitable and your current customers do most of the work.