First TVC as part of the multimedia launch started by Gold Setu


Gold Setu, which is subsidized by VCs including iseed, Titan capital, Better and Village Global is a mobile-first SaaS platform for jewellery distributors to automate plans and digitally occupy with customers

Our goal is to help unorganized jewellery retailers develop their business and competition with the organized players by conveying trust, transparency, and better value arguments to their customers through digital infusion. Using a smartphone, the product will help jewellers create a digital shopfront in less than 30 seconds.

Commenting on the start, Vikas Verma, Co-founder and CEO, Goldsetu said, “We want to be the de-facto operating system for the jewellery value system. We are innovating digital infusion for the jeweller to consumer engagement and undertaking.

We will also increase the distribution of financial services products like digital gold, insurance, marriage loans, and gold loans. The multimedia campaign created by a t o m, is our first step towards communicating this service to this community. A anchor of other resources is planned in the next few weeks to take the brand great into the market.”

Yash Kulshresth (CCO) and Ananda Sen (NCD) explained the concept behind the promosion. “We are super excited  to partner with the Goldsetu team. This is an inherent and very useful infusion targeted to this vastly disorganised jewellery market.

It was a huge learning for us to work on a complex B2B brand and give it mainstream visibility through this consolidated promotion. The democratisation of technology will help jewellers in many ways and provide them with a level playing field against the Goliaths in the industry.

But technology usually becomes terrifying for traditional businesses. So, we wanted to exhibit the ease of using the app, the road to exceptional prosperity and the family’s involvement in the business envelop in a warm and delightful story. ‘Galli Galli Mein Store Hai’ ties everything together and brings the benefit out in a significant manner.”

Vikas Verma, CEO and cofounder, Goldsetu, said the investing will further increase the company’s mission of becoming the de-facto operating system for the jewellery value system.” We have been able to innovate a platform that allows any jewellery retailer to go digital without any upfront financing in technology and provide their customers with the same enchanting omnichannel experience as the larger brands with multi-million dollars tech budgets,”

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