Flipkart partners with Urbanic, the London-based fashion brand


Flipkart, the most famous fashion brand on 8th September announced its tie-up with Urbanic, a London-based fashion brand, targeting young customers in India.

Customers are having a variety of apparel, lingerie, swimwear, and loungewear prices starting from  ₹299 onwards on Flipkart. A collection of virtually 1,000 unique styles are available to a growing customer base of over 350 million, from metros to Tier 2 and 3 regions. 

Partnership with Flipkart enables Urbanic to equalize fashion by reaching a large no. of shoppers with the help of prior’s reach in smaller towns and cities. It also coordinates with Flipkart’s priority to spread its fashion portfolio. Customers can select from a huge variety of apparel, lingerie, swimwear, and loungewear prices starting from ₹299 onwards offered on Flipkart.

“To get new customers in the season of festivals for Flipkart one thing that plays an important role is Fashion and we believe that this collaboration is going to increase our young customers base. Another step during this direction was the recently launched ‘Trend Stop!’ – an in-app exhibition of over 55,000 latest youth styles in partnership with smaller labels, which has also tasted great success. We are going to collaborate with the simplest in the industry to grow our youth fashion portfolio, and this partnership with Urbanic is harmonious with this vision,” said VP of Flipkart Fashion Nishit Garg.

The demand for youth fashion is growing at a gradual pace in India, and Flipkart said it’s identified the chance to handle these needs by strategically enhancing its youth fashion portfolio. This is often being initiated via a two-fold partnership strategy – one, with youth-focused brands (international and domestic) that are seeking to interact with a wider audience.

“By this partnership, we aim to increase our reach and effectiveness Flipkart’s reach across the length and breadth of the state,” said Rahul Dayama, head of promoting of Urbanic India.

Flipkart at present works with a variety of national, international, and regional fashion brands and sellers in certain ways. This includes identifying opportunities for them to attach them with consumers across India through the net marketplace, leveraging the facility of technology, scale their presence and diversify existing product portfolios.

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