Genesis BCW, a global public relations and corporate affairs consultancy offering specialized marketing services to some of the largest foreign and Indian businesses, announced its selection as a communications advisor with the Swiss Education Group(SEG), the world’s leading hospitality and business education group. Following a multi-agency pitch, the company was won in January 2021 and will be serviced from the north area of Genesis BCW India.
As Switzerland’s largest private hospitality trainer, SEG draws on its four decades of hospitality and culinary arts expertise to equip students with the leadership and entrepreneurship qualities that are widely sought after in the hospitality field. It offers a wide variety of courses to over 6,000 students from 111 countries, including India, including short certificates, Bachelor’s and Master’s degrees, at five schools situated on six campuses in the French and German-speaking regions of Switzerland.Genesis BCW will partner with SEG to carry out its strategic communications campaign in India to raise awareness among students, parents, media, and stakeholders about the hospitality, business management, and culinary arts education available to them.
Genesis BCW will help SEG with public relations, disaster preparedness, engaging storytelling, and content creation in an integrated approach.SEG is pleased to work with Genesis BCW to improve its plan as a provider of real-world education that is the path to a global career for Indian students. The unrivaled experience and knowledge of the education and hospitality team of Genesis BCW will enable them to articulate its mission, enhance its presence and draw talent to SEG schools. In Switzerland, modern hospitality was born and the Swiss Education Company has been at the forefront of the sector for four decades.
This would help to leverage the collaborative approach to multi-stakeholder communication to increase awareness of the Swiss Education Group’s contribution to provide the next generation of Indian hospitality practitioners with an unrivaled education.