The campaign encourages everyone to acknowledge and celebrate the close bond with their friends on this Friendship Day
This Friendship Day, the female hair-removal brand Gillette Venus has rolled out its latest campaign #LoveYouToVenusAndBack, featuring Prajakta Koli, Barkha Singh and Sanjana Sanghi, the young creators of the industry. The film is about the three BFFs in real life coming together and talking their hearts out. Their interactions consist of honest confessions, and they are seen discussing everything – from what they love about each other to how they’ve helped each other out to overcome their fears and inhibitions.
The campaign builds on the insight that it is our best friends who help us overcome our fears and insecurities. The campaign video features three duos challenging each other by throwing some weird and absurd things to try – from boosting confidence through Karaoke, to dancing with a Hula Hoop, to trying hair removal with Gillette Venus for the first time. The best friends challenge each other to make them get past their inhibitions.
Saurabh Bajpai, Senior Director and Country Category Leader – Gillette India, said, “Gillette Venus has always aimed to make every girl feel comfortable and confident in her own skin. It is understood that a girl reaches out to her friends for every small and big thing in her life. Through the campaign film, Gillette wants to celebrate these friends who are a massive support system for us and make sure we don’t give into our fears, but rather stand by us and help us tackle them. As a brand which looks out for young girls, Gillette has taken it upon itself to ensure she tells her friends #LoveYouToVenusAndBack on this Friendship Day.”
YouTuber and ActorPrajakta Koli is a very open person on social media and tends to share everything about her life with her YouTube family. But even for her, there are certain inhibitions that she only likes to speak about with her closest friends. According to Prajakta, this is the first time through this campaign video she and her best friend have gotten together to confide in each other and help each other overcome their apprehensions and social anxieties. To all her YouTube friends out there, Prajakta Koli says, “I #LoveYouToVenusAndBack!”