Aditya Swamy Director of Google India joins the association and Sandeep Bhushan Head of India Global Marketing Solutions at Facebook is a special invitee to the association of The Advertising Standards Council of India (ASCI).
As ASCI designs the history of Indian advertising during a post-COVID world, a view from two of the world’s largest digital companies on its top decision-maker body might be a landmark step. The wealth of experience and insights Swamy and Bhushan raise the table won’t only help the self-regulating market formulate better policies and guidelines for the advertising industry, but it’ll also enable a better understanding of recent challenges and their solutions.
Google and Facebook, both are alike online. they’re the two best and the most influential digital platforms that shape our lives day by day across a spread of fields, from business and political to social. Since the digital advertising space is rapidly expanding around the world, India especially shows many promises. keep with Dentsu’s Ad Spend Report from June 2021, the digital ad spends in India has grown from 20 percent in 2019 to 29.4 percent in 2021.
And while television remains the important popular medium for advertising, its growth was only 7.7 percent, which works to pinpoint that the digital advertising ad spend is fast involving with TV. The Chairman of ASCI Subhash Kamath said: “‘I am happy to welcome both Aditya and Sandeep to the board, this is going to be a milestone moment. Google and Facebook both are the foremost important digital players. we look forward to them helping us become a far better value keeper of the industry.”
The Secretary-General of ASCI Manisha Kapoor said: “Having Google and Facebook on our board is an excellent start to the new journey ASCI is embarking upon. We are stepping in benefit majestically from the experience that both these companies are bringing with them.”
Swamy and Bhushan’s possessions will strengthen ASCI’s refreshed vision for the future, which mirrors the newest launch of its new logo. When advertisers’ passion shifts from common media to digital spaces, ASCI makes sure that it stays previous the curve and simplifies the shift.