Havas Media Group India has bagged the integrated media authorization of millet-based children’s food brand, Slurrp Farm.
The mandate comprises both offline and digital media duties; and will be dealt out of the agency’s Gurgaon office, spearheaded by Harbir Singh Rai, Managing Partner (Head – North 2), under the guidance of Uday Mohan, President & Chief Client Officer, Havas Media Group India.
Established in 2016 by Meghana Narayan and Shauravi Malik, Slurrp Farm extends healthy, yummy, and natural food options for children formulated using super grains like ragi and jowar. Varying from toddler and kids’ cereals to noodles, pasta and pancakes, Slurrp Farm was launched when Meghana and Shauravi became mothers themselves and felt they were extremely short of options that were both healthy and delicious to feed their children.
Pursuing their hearts, they dug into recipes from their grandmothers’ kitchens and grabbed ingredients from their childhoods such as millets, reinventing them and preparing them as tasty as can be. What began as an experiment in their home kitchens has now developed into a much-loved children’s food brand.
Slurp Farm presently retails in India via www.slurrpfarm.com as well as through leading e-commerce and vigorous commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart amongst others. Commodities are also accessible across dominating modern trade stores in India and the UAE as well as online in the US and UK.
Early this summer, Slurrp Farm began its first-ever brand campaign, ‘Yes Ka Time Aa Gaya’ featuring investor and brand ambassador, actor Anushka Sharma. The three-part digital campaign emphasizes how mothers have to constantly trade with a flood of opinions and choices when it arrives to giving their children nutritious food.
The campaign was effectively heightened by Havas Media Group India across numerous digital touchpoints including YouTube, Instagram, Facebook, Search and other innovations.
Shauravi Malik, Co-founder, of Wholsum Foods Pvt Ltd, announced, “At Wholsum Foods, we are constantly glancing to partner with people who share the same ethos and values as us – the team at Havas does exactly that. We are delighted to partner with Havas Media Group to strengthen our offline and digital media efforts, and look forward to functioning with them to further develop our storytelling and induct new audiences to Slurrp Farm.”
Mohit Joshi, the CEO, of Havas Media Group India, announced, “We are pleased to be partnering with India’s most adored, wholesome, meaningful kids’ food brand, Slurrp Farm. With surging health concerns such as malnourishment, obesity, and diabetes among children, healthy food and a nutrition-based diet have become a preference. Over its innovative portfolio of millet-based food products, Slurrp Farm is successfully providing to inculcating strong eating habits among children and adults alike. We look ahead to further enhancing the brand’s journey and driving its vision, by constructing significant connections with the consumer.’’