Honasa Consumer appoints Pratik Mukherjee as The Head of Brand

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Honasa purchaser Pvt. Ltd. (HCPL), determined employees of Mamaearth, The Derma Co., Ayuga, & Aqualogica and the quickest developing house of brands for personal care, appointed Mr. Pratik Mukherjee as VP, brand manufacturing facility where he can be accountable for crafting, launching, and building new brands enterprise for Honasa.

With over a decade of experience, Pratik has been part of prestigious manufacturers like P&G, Gillette, and city organizations. He started his expert career with Tata Consultancy institution earlier than moving directly to IIM Ahmedabad to finish his grasp’s diploma. After that, he joined Procter & Gamble, where he worked on the Gillette logo and oversaw some of the best hit logo launches and campaigns, incomes him numerous awards. He served as the pinnacle of Procter & Gamble’s DTC business for India and South Asia.

After he joined an urban employer as the advertising and marketing head for splendour, Grooming & cleansing verticals. Then shifting on to turning to the top of marketing at Infra. Market (production unicorn). Being a Cannes awardee and visionary business chief, Pratik’s innovation-first technique has been critical in riding transformation across sectors and geographies delivering unparalleled increase and report market proportion across his assignments.

He has created successful advertising campaigns by combining robust patron studies with result-orientated packages. Pratik has been accepted with diverse awards like Asia President’s Award and the international President Awards, amongst others.

Speaking on his function, Mr. Pratik Mukherjee said, “I am commemorated and excited to enroll in Honasa and make contributions toward the journey to construct a residence of patron-loved brands leveraging the digital-first D2C playbook. Honasa consumer brands have created exceptional displacement shooting huge market share and garnering patron consider in short length. I look forward to joining this trailblazing team and contributing to the following wave of boom for the business enterprise.”

Commenting on the onboarding, Mr. Varun Alagh, Co-Founder and CEO, Honasa client Pvt. Ltd. Said, “Honasa has emerged because the quickest growing D2C brand and being a digital-first emblem, it’s miles vital to continuously innovate and stay earlier than competition on this exceptionally dynamic digital environment

Pratik has great experience in constructing millennial manufacturers, and he’ll raise and aid us as we plan to put in force green strategies to launch new brands and take the businesses to the next level with his understanding and expertise. We are thrilled to have him on board as we enlarge the organization.” Mr. Pratik Mukherjee can place out of the Honasa consumer head workplace in Gurgaon

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