India’s fastest growing co-living brand, Housr, has showcased strong growth amidst the ongoing pandemic driven challenges in the industry.
With demand being unpredictable in the last 18 months, the brand focused on creating a supply-side growth model and being ready with various bespoke properties across major cities catering to millennials – single working people/PG students, when the market revives.
Housr developed a win-win model for developers or owners under market-driven coercion during the first wave of the pandemic to partner with the brand and grow together. It led to unforeseen market growth and Housr proceeds to see strong demand amongst this evolving segment of young professionals and millennials who seek value, flexibility enriching community experiences.
The strike of the second wave only emphasized this further and Housr added ten more strategically located, fully collected and serviced properties under its wing. The demand is driven by working professionals going back to cities with life returning to regularity and office spaces opening slowly.
Housr is assuming significant demand regrowth in the upcoming months with India’s aggressive vaccination drive and appropriate COVID protocol being followed especially in Tier1 and Tier 2 cities. The cities where Housr has seen strong growth in the last 12 months are the Northern Capital Region and Pune.
Its experiential accommodation model aims to bring together three upcoming trends in the rental ecosystem namely technology, economy and cultural urban migration. Seeing a huge shift in people’s living choices that shifted towards urbanization and technology, Housr understands the need for modern living spaces that are escorting to the needs of tech-savvy professionals of today.
The company’s vision is to revolutionize the way millennials live by giving top-quality living spaces which makes their lives convenient, easier and fulfilling. Managed and designed by millennials for millennials and millennial-minded people, Housr glues creative living spaces with systemized social programs to build a lifestyle ecosystem that supports work, play and stay.
Housr has 15 properties across North Central Region and Pune at present and is aiming to immediately launch more properties in the next 9 months. Housr plans to be the largest and fastest-growing co-living brand in India with over 10,000 locked in beds across India by 2022.