How brands celebrated international yoga day 20222


An extraordinary human tragedy has been the COVID-19 epidemic. In addition to its direct effects on physical health, the COVID-19 pandemic has also increased psychological distress and mental health issues, such as depression and anxiety, as a result of the introduction of pandemic-related restrictions in various forms in many nations. This has brought to light the pressing need to address the pandemic’s impact on mental as well as physical health.

Yoga was practiced by people all over the world throughout the epidemic to keep healthy, feel refreshed, and combat sadness and social isolation. The psycho-social care and rehabilitation of COVID-19 patients in isolation and quarantine is another area in which yoga is having a big impact. Their fears and anxiousness are especially well-adjusted by it.

Balance is the key component of yoga, not simply equilibrium within the body or between the mind and body, but also balance in one’s interaction with the outside world. The virtues of mindfulness, moderation, discipline, and perseverance are emphasized in yoga. Yoga gives a way to live sustainably when it is applied to societies and communities.

Yoga has the potential to be a significant tool in humanity’s drive to promote environmentally friendly, sustainable lifestyles. The commemoration of Yoga Day this year will have the subject “Yoga for Humanity” in keeping with this philosophy.

International Yoga Day in 2022 will feature brand creatives that encourage customers to adopt a more active lifestyle while also educating them.

International Yoga Day is celebrated on June 21st, and brands participate by promoting yoga and emphasizing the importance of regular exercise through various social media creatives. Brands and customers celebrated the day in 2022 with artwork and wishes.

Here is how brands commemorated International Yoga Day 2022 by developing advertisements and messages to inform people of the many advantages of yoga as well as the necessity of maintaining an active lifestyle. Participating companies included Google, Parle G, Axis Bank, BookMyShow, and others.

But yoga is more than just a workout. Yoga “cultivates the means of keeping a balanced attitude in day-to-day life and endows expertise in the performance of one’s deeds,” as the late B. K. S. Iyengar, one of its most prominent practitioners, put it.

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