Go Digit’s latest campaign makes Virat Kohli groove to a new anthem.


Go Digit General Insurance, one amongst India’s leading general Insurance companies, has launched a brand new brand campaign called “Do the Digit Digit.” The film depicts the insurer’s brand ambassador, Virat Kohli, joyfully grooving to a brand-new anthem that addresses how 3 crore Indians have put their trust in Digit to insure their health, motor, travel, and property, among other things. the corporate has served 99.56 percent of India’s total postal codes through its companion and direct distribution networks thus far, and also the campaign commemorates this achievement.

The jingle highlights Digit’s lines of business and therefore the simple purchasing insurance from the corporate, attributable to the company’s use of latest tech to scale and streamline its company’s operations. Digit has focused on easing insurance since its inception in 2017 so as to assist more Indians realize the meaning of getting an adequate financial cushion. The film depicts people and elements gradually changing to the color Amber, portraying Digit’s presence across the country.

“Over the last 4.5 years, we’ve been forced to stay to our goal of creating insurance simple and accessible,” said Ms. Tanya Marwah, vice chairman and Head – Brand Marketing, Digit Insurance. Our current customer base may be a testimony to our efforts, and therefore the new brand commercial commemorates this achievement. In FY21-22, Digit generated INR 5,268 crore in annual revenue, making it one among the quickest private insurance companies to succeed in this milestone. the corporate grew by 62 percent in FY21-22, led by its motor, property, and health business areas, while the final word industry grew by 10.9 percent.

 In response to the new campaign, Kohli stated, “Just like in cricket, insurance companies must evolve with the changing times so as to bring their A-game.” you need to be intrusive during a way that ends up in genuine change and tends to create sense to people. Insurance digitization was much required, and that I am pleased Digit was able to do so successfully. Working with the Digit squad is usually a pleasure, and now we’ve a brand new hook step that represents dusting off one’s worries so as to stay positive and happy. this is often precisely what insurance is actually all about. I am unable to sit up for even more Indians to induce on board and Do the Digit!”

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