OLX Autos, India’s top participant in the pre-owned automotive industry, has published their third ad film named “Ghoomti Hui Car” under the “Shetty ka Car-Naame” campaign, in collaboration with Bollywood filmmaker Rohit Shetty and actor Sharman Joshi.
The third commercial video in a four-part series focuses on OLX Autos‘ value proposition of giving the “best-price” for used automobiles and depicts the enjoyable experience people can expect while selling their vehicles to OLX Autos.
The campaign ads are a comical spin on the usual clichés seen in Rohit Shetty’s films, in which vehicles are frequently depicted undertaking a broad range of stunts and frequently becoming the centrepiece of the films. “I am happy to collaborate with Sharman Joshi to work with OLX Autos for this campaign, which pulls both my passion for movies and cars,” Rohit Shetty said of the collaboration. Car stunts, which viewers adore and respect, have been a staple of my films as a filmmaker.I hope viewers like our partnership and identify with the principles of another automobile enthusiast.”
The new ad video, “Ghoomti Hui Car,” plays on Rohit Shetty’s use of automobiles that whirl around it or drift for a lengthy period of time to signal the debut of a celebrity actor in crucial parts across his films, as illustrated by Ajay Devgn’s entry in Singham. Rohit suggests selling the stunt vehicle to Sharman Joshi, who plays an OLX Autos employee and delighted him by providing the greatest price for it.
The ad, designed by Lowe Lintas Delhi, once more strikes and highlights OLX Autos’ dedication to delivering the “Best Price” on any automobile that a consumer wishes to sell. Due to India’s low per capita auto ownership rate, pre-owned cars outnumber new cars in terms of sales and are frequently the very first set of wheels for several people. The supply for pre-owned automobiles derives from current car owners
However, because the used automobile industry is so fragmented, buyers frequently struggle to get the best price when selling their vehicles. The ad aims to showcase major OLX Autos products that aim to eliminate information and access asymmetry through a transparent review process with really no hidden charges, free inspection, frictionless RC transfer, and more.