How Digital Intelligence plays a role in Marketing


Digital intelligence is the transformation of data into meaningful information with the goal of achieving better decision faster.

For most business, sales data is organized and packaged ready to use. Digital intelligence takes a vast amount of data generated by consumer actions and online behaviour.

It also converts them into actionable data insights in tiny presentable information sets. Marketers no longer have to manually navigate miles of spreadsheets with complex data points and create reports. Instead, a qualified Digital intelligence team helps marketers address inefficiencies and hidden patterns in marketing activities and discover new opportunities.

Business intelligence provides information to makers. Improves marketing efforts and gives marketers a competitive advantage. Based on an incisive understanding of omnichannel marketing the digital intelligent team makes business-critical recommendations. Intelligence gives the marketers the ability to understand, improve & predict the efficiency of marketing efforts.

The information about the existing company’s market is meant by marketing intelligence and the first set of data which the company analyses before making any investment decision. It also discusses the factors affecting the customer’s behaviour. Those data’s provide a broad view of the company’s existing market. This view includes information and insights about customers, competitors, regulatory authorities, the potential for new products and any other market information. Companies use marketing intelligence to make better business decisions & strategies. For marketing intelligence, the first step is to gather information relating to customers, products and competitors.

Digital intelligence uses methods tools and data modelling to structure data and convert them into usable information presented to enable improved marketing decisions.

Digital intelligent includes:

  • Customer behaviour analytics
  • Digital analytics
  • Listening and sentiment analysis
  • Predictive modelling
  • Content performance management
  • Data and text mining

Developing several types of market intelligence to build strong customer relationships is an integral part of any successful business. Based on the gathered information depending upon nature & market, there are many marketing intelligence such as:

  • Competitor Intelligence
  • Geopolitical Intelligence
  • Social Media Intelligence
  • Technology Intelligence
  • Product Intelligence

Digital intelligence might be right for your organization

If you need updated information to optimize your marketing spends and the ability to plans, personalize and deploy targeted campaigns based on past preferences and behaviour.


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