HUL responds to the scathing claims by the Sebamed campaign, says they will take suitable action regarding this issue. Sebamed, a German personal care brand had recently launched a new campaign in which it showed the advantages of their soap comparing to its competitor. They claimed HUL products as the pH level of Lux beauty soap and Rin detergent bar is the same. It promoted its product showing the pH level of their soap at 5.5 perfect for sensitive skin, HUL product Lux and Rin at pH level 10. The tagline of the campaign is “Film stars ki Nahi Science ki Suno.”
Regarding this issue, HUL finally reacts, HUL spokesperson said in response to an email from ET said “Our products and claims are backed by strong technology and underpinning science, clinical evidence, and decades of expert and consumer-backed testing, enjoying strong brand loyalty,” an HUL spokesperson said in response to an email from ET. Also stated, “We will take suitable action as we deem fit.” And also said that they’re likely to file a legal case regarding this issue on Monday. Being India’s biggest FMCG company HUL holds 40% shares in Rs 22,000 crore segment followed by Reckitt Benckiser and Godrej Consumer Products holds 12% shares.
According to some expert views, HUL is under pressure as the claims of Sebamed advertisement and timing of campaign being over the weekend.
Brand specialist and social commentator, Santosh Desai stated “While HUL would have its facts in place, the claims by Sebamed are very strong, which, if proved wrong, would be defamatory. But the very fact remains that this puts the category leader struggling.”
Last year, HUL restrained the Reckitt Benckiser brand from broadcasting an advertisement, which allegedly falsely broadcasted that soaps are useless for killing germs through Mumbai High court.