Hubhopper Studio, India’s top podcast creation and hosting platform with hundreds of podcasts and the world’s largest podcast distribution network with over 15 million touch-points, has teamed up with Hungama Music, one of the country’s most popular music streaming services with over 20 million songs and music videos in over 20 languages.
Hubhopper Studio will be able to increase its user base and achieve a wider market presence as a result of this partnership, and Hungama Music will be able to provide Hubhopper’s collection of podcasts in 15 languages spanning genres such as religion & spirituality, humor, narrative, horror, thriller, real crime, news & politics, entertainment, sports, health & wellness, and more.
“We’re excited to work with Hungama, one of the top music OTTs and applications in India. For both parties concerned, this partnership is a win-win. Hungama customers will now have more options to choose from among our 4000+ podcasts and listen to them without interruption. At the same time, we will have access to Hungama’s large user base, allowing us to expand our footprint in the field of audio streaming and podcasts”, Gautam Raj Anand, Founder, and CEO of Hubhopper commented on the fantastic business partnership.
“We are delighted to make Hubhopper’s material available to our customers. Audio material that is special, distinct, and enhances the music streaming experience is becoming increasingly popular among consumers. The inclusion of these podcasts in our collection is in line with our goal of offering interactive audio material to our users that adds value to their time on our platform and enhances their overall experience. By the end of the year, we want to have provided our consumers with over 1000 hours of unique audio programming” said, Siddhartha Roy, COO, Hungama Digital Media.
With over 1 million hours of content spread over 15+ vernacular languages and a reach of 15 million devices and contact points, Hubhopper is now India’s largest platform of its type such as Juggernaut Books, Aaj Tak, India Today, Isha Foundation, Endure Fitness, Art of Living and more! Partners such as Hungama Music, Wynk Music, Gaana, Spotify, Samsung, Karbonn, and more than 25 more integrations have enabled listeners to access content across several platforms in a seamless manner.
Following a 25% year-over-year increase in listenership and a 20% year-over-year increase in content development, the platform now plans to expand in lockstep with the audio streaming market, making the process of content consumption and development easier and more advantageous.