Discover Weekly, Spotify’s most loved playlist has found a new home in Hyundai i20 N Line. For the first time, the flagship playlist is sponsored in India. In an industry-first innovation, Hyundai partnered with Spotify to bring awareness and attention to the i20 N Line.
The globally popular N Line series comes with striking looks and great handling agility. The motorsports inspired design sets the car to stand out above all the competitors. N Line is fun to drive and the sporty feeling is overwhelming.
Mr Tarun Garg, Director (Sales, Marketing & Service) Hyundai India said, To create unique curated content for our new-age customers has been our prime objective. Our innovative association with Spotify for an industry-first algorithmic playlist will place Hyundai at the centre of music culture and strengthen our bond with new-age customers.
Spotify’s Discover Weekly, Playlist is personalised and algorithmically curated and delivered every Monday across the world. The majority of these listeners –36% is from the 25 to 34 age range. They count on discovering new music specially tailored for their taste and preferences.
They stream more than 2x as compared to the non-Discover weekly users. They are smart and savvy, they are trendsetters and are eager to embrace the next big thing.
Arjun Ravi Kolady, Head of Sales at Spotify India said, Hyundai is the first brand in India to sponsor Discover weekly, a powerful personalised experience that Spotify uniquely offers. The partnership utilises the intimacy of audio, backed by streaming intelligence, and supercharges discovery for Hyundai’s audience.
The customised in-playlist messaging consists of curated audio spots to pique the user’s interest in enjoying the drivability of the Hyundai i20N Line. The exhaust note, engine revving, and the car’s capability blended with the curated playlist will make the experience unparalleled. The major updates like stiffer dampers, heavier steering with a nice on-centre feel, and rear discs at all four corners empower N Line to take a huge leap from its predecessors.
Hyundai will place a brand message at the centre of music and popular culture, With the help of mobile overlay and Spotify’s audio everywhere solution, It will encourage users to know and experience the innovation. The i20 N Line is the new style statement.